Simona Nikolova is part of the Entrepreneur Selection & Growth team at Endeavor Bulgaria.

She has 3 years of experience helping newly formed international businesses develop their business idea and strategy. She is experienced in doing extensive research on businesses from various industries, assessing their strengths and weaknesses and finding areas of improvement. Advising early stage startups helped her gain a better perspective of the challenging business environment and the importance of encouraging entrepreneurship from the beginning.

Simona holds a Master of Arts degree in Economics and Management studies from the University of Aberdeen.

She is interested in change management and behavioral analysis and in her free time, she likes traveling to non-mainstream places.