19 founders from 11 companies are joining this year’s edition of Dare to Scale. Today we are presenting Sofia Electric Brewing, a microbrewery engaged in the production of high-quality original beer and its distribution in Bulgaria and Europe. The brewery’s production is sold in most European countries.
What problem does your business solve (how did you start, what was the initial motivation)?
The quality of Bulgarian beer has been going downhill over the last decade. Beer lovers are turning to imported products or other beverages.
From a business point of view, the lack of good beer opened up a huge market opportunity. The only solution was to create a local company that does not compromise on quality and expands consumer options with new and unfamiliar styles.
Share with us the thing you are most proud of (what is the company’s most significant success up to date).
The company’s biggest success comes from the team – we are building a strong, naturally growing team. The company creates a unique experience that is not available in the Bulgarian labor market!
What are your expectations from Endeavor, with your participation in the program (briefly share what would be helpful and what would you like to achieve with your participation)?
The question for the company is how to expand and in what direction. There are a lot of unknowns and the obstacles are of different magnitudes. At the end of the program, we would like to have built a plan for the next 5-10 years that will be established as a business development policy without having to reinvent growth and management models.