19 founders from 11 companies are joining this year’s edition of Dare to Scale. Today we are presenting Healthy Bars, a manufacturer of protein bars possessing laboratory and fully automated production facilities. The company is export-oriented and its products are sold in more than 39 countries worldwide.

What problem does your business solve (how did you start, what was the initial motivation)?

Everything started in 2015 when we noticed that there were no tasty, soft and protein-packed bars on the market that could replace traditional desserts like Mars and SNICKERS. We decided to satisfy the market’s growing demand and develop quality protein bars that are high in protein, while low in sugar and total calories – perfect for people who are looking for a healthy and tasty treat. 

Share with us the thing you are most proud of (what is the company’s most significant success up to date).

We are very proud of what the company has achieved so far. The development process is ongoing and we are trying to find actionable ways to improve daily. The biggest success for us is building a unique business model for Bulgaria, where we manage to develop exclusive аnd innovative products for international global brands.

What are your expectations from Endeavor, with your participation in the program (briefly share what would be helpful and what would you like to achieve with your participation)?

There is always a huge advantage in having an outsider look at your business and provide a fresh perspective. The experienced mentors at Endeavor could help us with many things, such as identifying more opportunities when scaling, providing guidance on how to approach them, or helping us avoid making mistakes. We are looking forward to learn and improve ourselves and our company.