Georgi Malchev


Role: Managing Partner

Industry: Marketing agency

Functional Expertise: HR, Marketing

Georgi Malchev is Managing Partner of – one of the leading digital marketing agencies in Bulgaria that currently ranks 5th in the country in terms of turnover. Xplora provides integrated digital marketing services to companies as Schneider Electric Bulgaria, Medix, Easycredit, Primex, Zagorka, Nedelya, Prestige 96, Aladin Foods etc.

Georgi is also Managing Partner of Xplora Academy – a platform for online video courses and for offline digital marketing trainings. The company was launched after one year of planning, as a spin-off of the digital agency, and with a long-time manager at as an equity partner.

Georgi has over 20 years of experience in marketing, communications and business development, as well in operations management – as a team lead manager, director, COO. He has corporate finance consulting and management consulting experience. He has significant D and C level experience – in large holding companies and large corporations.

Georgi is member of the Board of IAB Bulgaria since 2016. He teaches classes in marketing, advertising and communications to masters and bachelors at New Bulgarian University. He is moderator and keynote speaker at digital marketing forums and is member to the jury of advertising forums.

Georgi graduated magna cum laude from the eMBA program at the American University in Bulgaria. Georgi is an active blogger on leadership, personal development, and marketing –