Ekaterina Hadjipetkova has 10 years of experience with consumer and consumer tech brands across Europe, Asia, the USA, and Africa. 

Her expertise lies in building brands and crafting their go-to-market strategies, a skill set she has gained throughout her career with market leaders, such as Tinder, Rocket Internet and LVMH.

She is currently acting as an advisor and investor for early-stage consumer companies and is heading marketing for Berrow, a boutique real estate developer in Mallorca, Spain. Their digital native strategy allows them to sell direct-to-consumer and significantly shorten sales lead time. 

Ekaterina has a BSc in International Economics and Management from Bocconi University and a MSc in Management from ESSEC Business School, where she has specialized in luxury marketing and Asian markets. Ekaterina has lived in Italy, Germany, Singapore and is currently spending her time between France and Spain. She speaks Bulgarian, English, and French. 

Ekaterina is very excited to be part of the Endeavor network in her home country and to support young entrepreneurs from the CEE region.