Venelin Dimitrov joined Endeavor in March 2016. His entrepreneurial journey began in 2003, when Venelin and his business partner Martin founded SoftGroup.
Venelin’s leadership has helped establish SoftGroup as a reliable technology partner that delivers traceability technology for the pharmaceutical industry worldwide.
SoftGroup provides an end-to-end mass serialization software and hardware solution which allows for tracking of individual items through unique serial numbers which ensures regulatory compliance.
Today, SoftGroup is a trusted partner of the major pharmaceutical companies in Bulgaria and has clients in over 10 European markets such as Germany, Ireland, Czech Republic, Poland, Iceland, Slovakia, Russia, Cyprus, Romania, and North Macedonia.