Venelin Dimitrov joined Endeavor in March 2016. His entrepreneurial journey began in 2003, when Venelin and his business partner Martin founded SoftGroup.

Venelin’s leadership has helped establish SoftGroup as a reliable technology partner that delivers traceability technology for the pharmaceutical industry worldwide.

SoftGroup provides an end-to-end mass serialization software and hardware solution which allows for tracking of individual items through unique serial numbers which ensures regulatory compliance.

Today, SoftGroup is a trusted partner of the major pharmaceutical companies in Bulgaria and has clients in over 20 European markets, Middle East and CIS region countries.