Vladimir Borachev

Role : Executive Coach
Industry : Executive Training
Functional Expertise : HR, Organizational Behavior, Sales & Marketing


Vladimir is an inspiring leader, coach and lecturer. He actively supports managers at different levels as a leadership coach and mentor and teaches „Leadership Communication” at the Executive MBA program of the American University in Bulgaria (AUBG). Vladimir’s key areas of interest include personal and leadership development, employee motivation and performance management, dealing with difficult people and converting aggressive managers.

Vladimir has accumulated a solid professional experience in people motivation and development by leading 12 successful teams with three market leaders – Xerox, Avon Cosmetics and AUBG. From 1995 till 2005 Vladimir worked with Xerox Corporation in Central Eastern Europe region. During his last position Vladimir had responsibility for Xerox Engineering Systems in the region of Central Eastern Europe, Egypt and Turkey. In 2005 he joined Avon Cosmetics in Central Eastern Europe as Sales Director for Bulgaria, and later for Macedonia and Albania. At the end of 2007 he took over the general management for the three countries and from the middle of 2009 became Director for Bulgaria, Hungary, Serbia, Macedonia, Albania and Montenegro. During 2013 and 2014 Vladimir served as VP for Institutional Advancement at the American University in Bulgaria.

Vladimir owns a BA degree in Business Administration from AUBG and an MBA degree from IESE Business School, Spain. He is an Associate Certified Coach (ACC) with the International Coach Federation (ICF), a University Council member of AUBG and a Board member of ICF Bulgaria Chapter.