Ekaterina Hadjipetkova is the General Manager for Tinder in France.
Ekaterina is responsible for changing the narrative around Tinder in France and re-positioning it as the most innovative, iconic brand for Gen Z. Ekaterina is in charge of shaping the country strategy and is overseeing the local PnL, product localization, research efforts as well as all marketing and communication campaigns.
Ekaterina has more than 7 years of experience with consumer and tech brand across Europe, Asia, USA and Africa. She has lived in Italy, Singapore, Germany, France and speaks 3 languages.
She has a BSc in International Economics and Management from Bocconi University in Milan, Italy and a MSc in Management from ESSEC Business School in Paris, France where she specialized in luxury marketing and Asian markets.