Born in the small Bulgarian city of Pleven, Viktor Viktorov (30) has only known the life of an entrepreneur. He started his first business, importing fruits and vegetables from Macedonia and Greece, in his first year at City University of Seattle in Pravets. In parallel, he also worked on building several ecommerce ventures, including a regional online marketplace similar to Amazon. This gave Viktor the confidence and know-how he needed to start what would eventually become MyMall. While completing his degree, he met Vasil Georgiev (29), who would help co-found MyMall.
For shop-aholics in Bulgaria, MyMall is a dream come true. Previously, finding brand name sportswear and accessories that fit into a shopper’s budget meant spending hours in shopping malls. MyMall offers a diverse array of brand name yet affordable clothing, footwear, and sports goods in an easily-searchable, user-friendly ecommerce platform. Operating in an US$87B European ecommerce market, MyMall sells to customers in Bulgaria, Romania, and Greece, where many of the world’s largest players, including Amazon and eBay, don’t have dedicated sites.