Aleksandar Dimitrov

Novalogy

Industry : Healthcare


Aleksandar Dimitrov is a Co-Founder and the Chief Commercial Officer of Novalogy Inc. and holds a MSc Entrepreneurship & New Business Venturing.

He was named one of the “top global emerging young entrepreneurs to watch for” in 2014 by Inc. magazine and Kairos Society. He is an active member and contributor to the Eastern European startup scene, and one of the 30 best Bulgarian leaders and entrepreneurs in 2011.

Founded in 2015, Novalogy is a US-Bulgarian company which sells its first and staple product product, AYO, in over 100 countries worldwide and has been featured by some of the leading media outlets such as CNN, Forbes, Inc., Vogue, and many others. Among their customers are Heads of State, Olympic athletes, and Fortune 500 corporations.

AYO, presents smart glasses used for light therapy to help people improve sleep, boost energy levels and beat jet lag. The glasses are paired with a smartphone app that collects data about the user’s sleep habits, activity, and desired effect. After the user selects a preferred sleep and wake-up time, the app recommends a 20-30 minute time period to wear the glasses to adjust the circadian rhythm.